Year: 2006

Industry: Direct-to-Consumer / E-Commerce, Enthusiast Brands & Active Lifestyle, Healthy Living

Service: Sell-Side M&A

Geography: North America

Financial Advisor to on Sale to Milestone Partners was founded in 1997 by Ryan DeLuca to serve serious weightlifters with nutritional supplements. Ryan was joined by his brother and father in building the rapidly-growing business. added thousands of pages of content, providing advice on weightlifting as well as user-generated content via their bulletin board and chat. was ranked as one of Inc. 5000’s rapidly-growing companies and set the standard for integration of commerce and content.

  • 2006

This transaction was completed by Financo professional while employed at previous firm, prior to Raymond James’ acquisition of Financo.