Year: 2006

Industry: Direct-to-Consumer / E-Commerce, Enthusiast Brands & Active Lifestyle, Healthy Living

Service: Sell-Side M&A

Geography: North America

Financial Advisor to Bodybuilding.com on Sale to Milestone Partners

Bodybuilding.com was founded in 1997 by Ryan DeLuca to serve serious weightlifters with nutritional supplements. Ryan was joined by his brother and father in building the rapidly-growing business. Bodybuilding.com added thousands of pages of content, providing advice on weightlifting as well as user-generated content via their bulletin board and chat. Bodybuilding.com was ranked as one of Inc. 5000’s rapidly-growing companies and set the standard for integration of commerce and content.

Note: Transaction completed by Financo professional while employed at prior firm.

  • 2006