Year: 2019

Industry: Beauty & Personal Care

Service: Capital Raise

Geography: North America

Financo Advises Briogeo on Investment from VMG Partners

Founded in 2013 by Nancy Twine, Briogeo is currently the fastest growing hair care product line at Sephora and has taken the prestige hair care world by storm through introducing clients to an assortment of clean – yet effective – hair care products for all hair texture types. Briogeo was inspired by a family tradition of making natural beauty products at home and the belief that beautiful hair shouldn’t be compromised by harmful ingredients. Free of SLS, parabens, sulfates, phthalates and silicones, each texture-specific formula is infused with the finest blends of natural plant and fruit extracts, oils, antioxidants and hair-healthy vitamins to bring out the beauty and vibrance in all hair textures. Briogeo currently retails globally, including within the United States, the Middle East, South East Asia, Canada, Australia and Europe/UK. Briogeo products are sold worldwide in prestige retailers such as Sephora, Space NK, Anthropologie, Nordstrom, Cult Beauty, as well as on its own website.

This transaction was completed prior to Raymond James’ acquisition of Financo.