Year: 2022

Industry: Beauty & Personal Care

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to Briogeo on its Sale to Wella Company

Briogeo, a revolutionary clean and natural haircare brand and portfolio company of VMG Partners, has been acquired by Wella Company.

Launched in 2013, Briogeo has become one of the fastest-growing hair care brands in the world and one of the largest, independent Black-owned brands in the U.S. Briogeo continues to experience momentous year-over-year sales growth with a brand mission to inspire, educate, celebrate diversity, and empower every person’s healthy hair journey. For more information, please visit