Year: 2022

Industry: Beauty & Personal Care

Service: Sell-Side M&A

Geography: North America, International

Exclusive Financial Advisor to Curlsmith on its Sale to Helen of Troy

Founded in 2017, Curlsmith is a prestige textured hair care brand that is on a mission to inspire curl confidence and empower everyone to love the hair they have. The brand started as an online community, offering specialist content and providing a space for sharing tips, tricks and tutorials for managing textured hair. In response to the unmet needs of its curly followers, Curlsmith launched its own product line, calling on its community to co-create the range.  Today, Curlsmith is sold across specialty retailers such as Ulta Beauty, and with notable strength in the US and Europe. The brand has seen impressive revenue growth having more than doubled in size in each of the past two years. Curlsmith’s premium product lines include Moisture, Scalp Care, Strength and temporary Hair Color recipes, each offering complete regimes including shampoos, conditioners, masks and styling products. While originally targeted to the textured and curly hair care market, which comprises 60 percent of the population, the brand now makes products that benefit all hair and skin types, with clean ingredients backed by science. For more information, visit

  • 2022