Financo Advises Marquee Brands on Acquisition of Dakine
Marquee Brands has acquired the Dakine brand and all related intellectual property. In conjunction with the acquisition, Marquee Brands has entered into a long-term license agreement with JR286, which has acquired the operating assets of Dakine and will become Marquee Brands’ long-term operating partner for the brand.
Founded on Maui’s North Shore in 1979 and currently based in Hood River, Oregon and Annecy, France, Dakine is an outdoor sports and lifestyle brand offering snow, surf and biking bags, backpacks, gear and accessories to outdoor enthusiasts. The brand first started when it created an innovative new surf leash that became a breakout success amongst Hawaii’s surf scene. Since then Dakine has continued to deliver innovative, high quality equipment and accessories built to perform in the harshest conditions and accompany the most fearless athletes. Over time Dakine has developed a global following and today generates an equal amount of sales in both North America and Europe.
About Marquee Brands:
Marquee Brands owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Marquee’s portfolio currently consists of Bruno Magli, Ben Sherman, Body Glove, BCBGMAXAZRIA, and BCBGeneration, which together generate over $1.5 billion of retail equivalent sales.