Year: 2019

Industry: Beauty & Personal Care

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to DevaCurl on Sale to Henkel

DevaCurl is the category leader in professional haircare products designed for all Curlkind. Born out of the Devachan salon in 1994, DevaCurl’s iconic No-Poo® franchise and proprietary DevaCut has grown to a wide range of award-winning curl care products, tools, and services inspired by a loyal curl community. DevaCurl products are always free of harsh ingredients such as silicones, parabens, sulfates, phthalates and gluten and made with nourishing, hydrating ingredients designed to meet the unique needs of every curl type. DevaCurl is committed to satisfying all their curly client needs and developing innovative products and salon services that support their consumers and stylists wherever they are on their curl journey.