Year: 2013

Industry: Direct-to-Consumer / E-Commerce, Home Furnishings & Décor

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to DwellStudio on Sale to Wayfair

Founded in New York City in 1999 by Christiane Lemieux, DwellStudio is the design house for modern home and family furnishings. With sophisticated styling and fashion forward designs, Dwell’s products-which include furnitures, bedding, home accessories and a line of baby and children’s furnishings-find excitement in the unexpected. DwellStudio is known for its contrasting styles, and the studio’s philosophy is simple: take classic elements and twist them into a modern setting, knowing that style is never static and the home is an ever-evolving place.

Christiane Lemieux engaged Financo to find the optimal strategic buyer that would enable DwellStudio to accelerate its growth and leverage Ms. Lemieux’s design talent. The  acquisition by Wayfair was expected to enable DwellStudio to continue to build its brand and assortment, focusing on core competencies in original design and product development, while benefiting from Wayfair’s substantial operational resources. DwellStudio will expand Wayfair.com’s proprietary product and brand offering while addressing new market segments. Under the Wayfair umbrella, DwellStudio will operate as a standalone brand joining Joss & Main and AllModern.com to satisfy increasing demand for unique shopping experiences in the home furnishings place.

  • 2013