Year: 2010

Industry: Beauty & Personal Care

Service: Capital Raise

Geography: North America

Exclusive Financial Advisor to e.l.f on Minority Recapitalization with TSG Consumer Partners

e.l.f. Cosmetics, a rapidly growing developer and marketer of value-priced, prestige quality branded cosmetics, turned to Financo to facilitate a partnership that would enable e.l.f. to accelerate its growth through its wholesale and digital channels and to provide modest liquidity and diversification to its founders Alan and Joseph Shamah.

Financo orchestrated a comprehensive process, contacting a targeted set of experienced consumer investors. Ultimately, e.l.f. chose TSG Consumer Partners, a leading private equity firm with significant experience successfully partnering with beauty companies, as its partner.