Year: 2014

Industry: Beauty & Personal Care

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to e.l.f. on Sale of Majority Stake to TPG Growth

e.l.f. Cosmetics grew from its investment by TSG Consumer in 2010 to become one of the most exciting and innovative companies in the beauty industry and engaged Financo to sell a majority stake in 2014. Founded in 2004, e.l.f. became one of the fastest growing cosmetics brands in the U.S. with its multi-channel distribution strategy, strong digital and social presence, and an integrated global supply chain operation.

Leveraging Financo’s extensive relationships and connections in the retail and beauty categories, the firm spearheaded a highly competitive process. The insights, leadership and methodical execution helped e.l.f. achieve its objective of value maximization and identifying an experienced consumer investor in TPG Growth, as the new majority owner.

This transaction was completed prior to Raymond James’ acquisition of Financo.