Exclusive Financial Advisor to First Aid Beauty on Sale to Procter & Gamble
First Aid Beauty, a leading prestige skincare brand focused on efficacious and fun sensitive skincare solutions, hired Financo to explore a sale of the Company.
“Financo has been an invaluable partner to First Aid Beauty for years. Through Castanea Partners’ minority investment in 2015 and now its sale to P&G, Financo has helped First Aid Beauty realize its potential as a global skincare brand. Financo is an exceptional advisor with deep execution capabilities, passion and integrity. Its deep understanding of our brand and adept management of the process were critical to our success, and we are extremely grateful to the team for their guidance.”
– Lilli Gordon, Founder & CEO, First Aid Beauty