Year: 2016

Industry: Enthusiast Brands & Active Lifestyle, Healthy Living

Service: Strategic Advisory

Geography: North America

Exclusive Financial Advisor to Fit For Life on New Partnership with Sequential Brands Group and GAIAM

Fit For Life, a privately held company focused on the development, marketing and sales of brands in the health and wellness space, sought Financo’s advice as it sought a long-term agreement with Sequential Brands Group to be the licensing partner for GAIAM hard goods and equipment categories as well as its digital properties.

Sequential Brands Group owns, promotes, markets and licenses a portfolio of consumer brands in the fashion, home, active and lifestyle categories. GAIAM is a leading lifestyle brand with distribution in ~38,000 retail doors and a mission to make yoga, fitness and well-being accessible to all.

  • 2016

This transaction was completed prior to Raymond James’ acquisition of Financo.