Year: 2019

Industry: Direct-to-Consumer / E-Commerce, Healthy Living

Service: Sell-Side M&A

Geography: North America

Financo Advises Health E-Commerce on Sale to Beecken Petty O’Keefe & Company

Health E-Commerce is the parent company of FSA Store, HSA Store and WellDeserved, a family of brands that serve the 60+ million consumers with pre-tax health and wellness accounts. The company has also created Caring Mill, a popular private-label line of health products that benefits Children’s Health Fund and enables customers to make a donation with each purchase. is flex spending with zero guesswork. It’s both the largest online marketplace for guaranteed FSA-eligible products and an educational resource that you can actually understand. It’s the company’s mission to help millions of flexible spending account holders manage and use their FSAs and save on more than 4,000 health items using tax-free health money. In an ever-shifting market, is health savings, simplified. With the largest selection of guaranteed HSA-eligible products and easy-to-understand educational resources, the brand is here to maximize consumers’ long-term health savings and help ease the financial burden of medical needs should they arise.

  • 2019

This transaction was completed prior to Raymond James’ acquisition of Financo.