Financo Advises Hint on Minority Investment from Consortium of Existing and New Investors
Founded in 2005 by entrepreneur Kara Goldin, Hint is a leading beverage brand best known for its unsweetened flavored water. In an effort to address her own personal health problems, Kara created fruit-infused waters at home that later served as the genesis for Hint. Hint has gained meaningful traction in recent years through key retail and foodservice distribution partners, including Target, Kroger, CVS and UNFI. In addition, Hint’s direct-to-consumer platform enables customers to indulge endlessly through case subscriptions.