Year: 2022

Industry: Direct-to-Consumer / E-Commerce, Arts & Crafts

Service: Sell-Side M&A

Geography: North America, International

Exclusive Financial Advisor to Hobbii on its Sale to Verdane

Founded in Copenhagen, Denmark in 2015, Hobbii is a leading global Direct-to-Consumer knitting & crocheting platform with a unique model combining content, community and commerce. Millions of customers have found inspiration and supplies for their next craft project in Hobbii’s catalogue of proprietary designs and yarn. With a strong focus on an engaging customer experience, great products and a best-in-class digital offering, the Company has successfully developed its proprietary products and branding channels, with its own private label representing 85 percent of its yarn sales, and encouraged customers to engage with the Hobbii community, browsing and exchanging patterns and crafts. Hobbii’s success has translated into sustained strong growth with an annual growth in revenues of more than 80 percent during the period 2019 to 2021. The business has established itself internationally, with operations in over 50 countries across the world, and 12 key markets including the Nordics, Germany and the US. Hobbii’s team of over 350 employees, primarily based in Copenhagen, are dedicated to building the leading global yarn universe for an extremely passionate customer segment.

  • 2022