Financo Advises Le Chameau on Strategic Partnership with Bradshaw Taylor
Le Chameau, the iconic technical footwear brand, has more than 90 years of heritage in creating internationally recognised rubber boots of the utmost comfort and durability for outdoor professionals and connoisseurs as well as style conscious rural and urban consumers.
Le Chameau is a vertically integrated business and has owned a fully functional facility in Casablanca since 1949, from where its master bootmakers hand make each rubber boot in order to maintain the best quality. The brand operates a multi-channel platform and has established key wholesale relationships globally while also rapidly growing their e-commerce business.
Financo’s expertise in the apparel and outdoor sector as well as knowledge and reach into the buyer universe enabled Le Chameau to identify the ideal partner to support its next phase of growth and international development.