Financo Advises Lime Crime on Sale to Tengram Capital Partners
Founded by entrepreneurs Doe Deere and Mark Dumbelton in 2008, Lime Crime is a pioneering, digitally native beauty brand and a cult favorite among fashion-forward beauty aficionados. Through continuous creativity and innovation, Lime Crime stands apart by creating a magical world where beauty is redefined, and unabashed self-expression is encouraged. For years, Lime Crime has set trends that have taken the beauty industry by storm — from its Unicorn Lipsticks in a rainbow of shades and Velvetines (starting the ultra-matte liquid lip craze), to its best-selling Diamond Crushers lip toppers and most recently, Unicorn Hair (with the name that says it all). The brand today has become an international phenomenon, with customers from Los Angeles to Singapore to London. Lime Crime is in high demand at leading retailers including Bloomingdales, Riley Rose and Ulta.com, where it ranks as a leading color cosmetics brand, and has recently launched in the U.K., originally online with Cult Beauty, and recently with FeelUnique and Selfridges.