Exclusive Financial Advisor to Musto on Sale to Helly Hansen

Musto is an iconic, British apparel and footwear brand with over 50 years of heritage. It is a world leader in the marine and country apparel and footwear markets and has a fast growing adventure business. Financo’s expertise in the apparel and outdoor sector as well as knowledge and reach into the international buyer universe, enabled Musto to find the right owner to execute the next phase of its development.

“Financo’s deep industry expertise and cross border execution ability were instrumental in delivering a great outcome for all the stakeholders in Musto. Financo were extremely thorough through-out their engagement and demonstrated their expertise in running a competitive process that led to a great result for all concerned. The constant support provided by Financo is a testament to their exceptional commitment and client service.”

– Hugh Lenon, Chairman, Musto & Phoenix Equity Partners

  • 2017

This transaction was completed prior to Raymond James’ acquisition of Financo.

Year: 2017

Industry: Apparel, Footwear & Accessories, Enthusiast Brands & Active Lifestyle, Healthy Living, Specialty Retail

Service: Sell-Side M&A

Geography: International