Year: 2016

Industry: Beauty & Personal Care, Direct-to-Consumer / E-Commerce

Service: Sell-Side M&A

Geography: North America

Financial Advisor to Paula’s Choice on Majority Recapitalization with TA Associates

Paula’s Choice was founded in 1995 by internationally renowned beauty and skincare expert, Paula Begoun. The company’s website features extensive skincare advice utilized by more than 25 million unique visitors annually, and its line of skincare products is sought out by customers around the globe for their steadfast commitment to efficacy, fair value and integrity.

Paula’s Choice Skincare, one of the largest beauty brands born online, engaged Financo to identify and facilitate a majority recapitalization. After a carefully managed process, Paula’s Choice achieved its objective of securing TA Associates as a partner that would drive the company towards unlocking its full potential.

  • 2016

This transaction was completed prior to Raymond James’ acquisition of Financo.