Year: 2021

Industry: Beauty & Personal Care, Direct-to-Consumer / E-Commerce

Service: Sell-Side M&A

Geography: North America

Lead Financial Advisor to Paula’s Choice on its Sale to Unilever

Paula’s Choice, a global, direct-to-consumer, clean skincare brand, has announced an acquisition by Unilever, one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products.

Paula’s Choice is one of the largest digitally native beauty brands in the world. Founded more than 25 years ago by one of the original beauty influencers, Paula Begoun, Paula’s Choice has grown into a leading global skincare brand with a diversified geographic reach, a methodically curated product offering and a loyal customer base that is supported by a global direct-to-consumer model. The brand’s mission is to give people the transparency, knowledge and tools to reveal their best selves through highly customizable, personalized skincare routines.

  • 2021