Year: 2017

Industry: Apparel, Footwear & Accessories, Direct-to-Consumer / E-Commerce

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to PromGirl on Recapitalization with Milestone Partners

PromGirl, an online technology-enabled, data-driven analytics and procurement platform in the special occasion category, engaged Financo to find an investor that would partner in helping achieve its next phase of growth.  PromGirl completed a recapitalization with Milestone Partners in which it formed Occasion Brands to continue building its reputation as a leader in the formalwear space with national scale, unparalleled selection, a dedicated commitment to best-in-class customer service and a commitment to encouraging confidence, empowerment, individuality and inner beauty in each of its customers.

“Financo’s leadership, dedication, strategic advice and collaborative partnership were invaluable through every step of our process. The team’s deep expertise and knowledge of the digital space enabled them to carefully articulate our story and strategy and their thoughtful and insightful guidance on M&A strategy was central to our success. The support we received from Financo was unmatched and they were instrumental in delivering an exceptional result. We are thrilled to partner with Milestone for Occasion Brands’ growth and future success.”

– David Wilkenfeld, Founder & CEO, Occasion Brands

  • 2017

This transaction was completed prior to Raymond James’ acquisition of Financo.