Year: 2021

Industry: Apparel, Footwear & Accessories, Direct-to-Consumer / E-Commerce

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to SAXX on its Sale to TZP Group

SAXX, the innovative Canadian men’s underwear brand, has received a strategic investment from TZP Group, a multi-strategy private equity firm. As part of the investment, TZP will help support the Company’s operations, growth strategy and expansion into new markets while building out its current presence across the United States and Europe. SAXX and TZP will work together to strategically deepen customer relationships and increase brand awareness, while also exploring new product categories and retail distribution opportunities.

SAXX has an obsession with the comfort of manhood that is revolutionizing the men’s underwear industry. SAXX underwear keeps guys comfortable, confident and ready for action in any situation, thanks in part to its BallPark Pouch™ − a patented 3D hammock-shaped pouch that keeps everything in place for chafe-free support. The brand is one of the fastest-growing men’s underwear companies in North America and is poised for growth beyond the underwear market, as it incorporates its BallPark Pouch™ technology into other categories such as activewear, sleepwear and swimwear. For more information, please visit

  • 2021