Year: 2017

Industry: Direct-to-Consumer / E-Commerce, Food, Beverage & Restaurants, Healthy Living

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to San Francisco Salt Company on Sale to Red Monkey Foods

San Francisco Salt Company is a leading provider of specialty salts and America’s fastest growing salt brand. The company is a major supplier of specialty sea salt, Himalayan salt, Espom salt and Dead Sea salt products, available in both retail and bulk sizes. Financo led a highly competitive process with both strategic parties and financial sponsors, resulting in the sale to Red Monkey Foods, a portfolio company of San Francisco Equity Partners. The combined business can benefit not only from SFEP’s growth capital, but also from SFEP’s operational, financial and industry experience.

“Financo’s team was the perfect partner in helping to navigate the waters of a transaction. Their experience, enthusiasm, and connections helped us find the ideal investor that really understood the potential of our business. Financo was with us every step of the way and made the process a fun and exciting experience.”

– Lee Williamson, President, San Francisco Salt Company

  • 2017

This transaction was completed prior to Raymond James’ acquisition of Financo.