Year: 2012

Industry: Apparel, Footwear & Accessories, Direct-to-Consumer / E-Commerce, Specialty Retail

Service: Sell-Side M&A

Geography: North America

Exclusive Financial Advisor to Soft Surroundings on Majority Recapitalization with Brentwood Associates

Soft Surroundings is a leading multi-channel retailer created to provide busy women with a range of products that allow them to look as terrific as the products make them feel. The Company turned to Financo to explore a recapitalization with the best partner to help accelerate its future growth. Founders Grant Williams, Tom Wilcher and Robin Sheldon built Soft Surroundings into a high-growth, industry leading concept whose proprietary designs in apparel and bedding are supplemented with state of the art beauty and fragrances, as well as expanded offerings of home décor, shoes, jewelry and accessories. Products are sold through a mail order catalog, a website and through a fleet of retail stores.

Financo conducted a highly targeted process looking for the right partner with both capital and expertise that resulted in a recapitalization and partnership with Brentwood Associates, a leading consumer-focused private equity investment firm with over $650 million of capital under management.

“Financo was an amazing partner throughout the whole sale process.  They were very knowledgeable about our business and provided insights and advice that were extremely helpful.  At the start of the process we established a timeline and, through their guidance, we were able to meet it the timing and achieve a terrific result with their consistent leadership and foresight throughout.” 

– Tom Wilcher, CEO, Soft Surroundings

  • 2012

This transaction was completed prior to Raymond James’ acquisition of Financo.