Year: 2021

Industry: Apparel, Footwear & Accessories, Direct-to-Consumer / E-Commerce

Service: Sell-Side M&A

Geography: North America, International

Financial Advisor to Sweaty Betty on its Sale to Wolverine World Wide

Wolverine World Wide, Inc., which operates one of the world’s largest portfolios of footwear and lifestyle brands, has acquired Sweaty Betty, a global fitness and lifestyle brand on a mission to empower women, from L Catterton, the largest global consumer-focused private equity firm, and Wittington Investments.

Leading British activewear and lifestyle brand Sweaty Betty has been on a mission to empower women through fitness and beyond since 1998. The brand’s loyal, fast-growing and global community of active women has female empowerment and inclusivity at its core. Famous for bum-sculpting leggings and innovative prints, Sweaty Betty combines fitness and style with technical high-performance fabrics and responsibly sourced materials. Based in London, the design team creates multi-sport, beautiful and technical clothes that flatter a woman’s body, giving her the confidence to take on the world. In addition to its website which services customers globally, Sweaty Betty has shops in the UK and Asia, and has distribution in Selfridges, Harrods and shop-in-shops in over 99 Nordstrom stores across North America. The brand’s products can also be found at leading retailers all over the world. For more information, please visit

  • 2021