Year: 2015

Industry: Beauty & Personal Care

Service: Buy-Side M&A

Geography: North America

Exclusive Financial Advisor to General Atlantic on Growth Investment in Too Faced Cosmetics

Too Faced Cosmetics, a leading global beauty brand, and General Atlantic, a leader in global growth investing, launched a new partnership in which General Atlantic acquired a majority stake in Too Faced from Weston Presidio.

Too Faced Cosmetics is a brand that invites and encourages women to be the best version of themselves. Since its inception in 1998, Too Faced Cosmetics has earned a reputation for its commitment to empowering real women with the luxury of having the best quality cosmetics offered with a stylish and playful flair that brings a sense of positivity to the world.

“Financo’s ability to navigate the M&A process and provide thoughtful and timely advice was critical to General Atlantic’s success in this transaction. Their expertise in global beauty was leveraged throughout the process and led to the perfect partnership.”

– Andrew Crawford, Global Head of Retail & Consumer, General Atlantic

  • 2015