Financial Advisor on Acquisition of Tretorn by Authentic Brands Group
Authentic Brands Group, LLC, owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity, media and entertainment brands, retained Financo to identify and facilitate an acquisition that would contribute to its global sports portfolio.
After reviewing multiple opportunities, ABG purchased Tretorn, the Sweden based affordable luxury outdoor-lifestyle brand from PUMA. The acquisition enabled ABG to implement a licensing strategy ahead of preserving the authenticity and heritage of the Tretorn brand. Financo further assisted ABG in obtaining a strategic licensing partner for the North American business.